About The SD Lab
Welcome to The SD Lab - Your Outbound Growth Partner
Where outbound sales challenges meet tailored solutions. We’re not just consultants; we’re an extension of your team, your strategic allies and your biggest supporters in scaling your startup’s sales engine.
Whether you're an early-stage founder navigating the complexities of your first sales hires or a sales leader determined to optimize your team's performance we’re here to make sales development simpler, faster and more effective.
Our Story: Built by Salespeople, for Salespeople
The SD Lab was founded by Tom Slocum a seasoned sales leader with over two decades of experience driving revenue and leading teams in B2B. Alongside Tom is Martin MacArthur our SDR Manager and your go-to expert in all things outbound. Supporting them is our dedicated team of Simera SDRs including rockstars like Tajay Carter who collaborate closely with clients to book meetings and build pipeline.
We know what it’s like to start from scratch, face rejection and build scalable sales processes from the ground up. That’s why we created The SD Lab—to empower founders, sales leaders and startups to do the same without the guesswork.
Who We Help
We specialize in supporting
- Founders & Startups Ready to go from founder-led sales to a fully operational outbound engine.
- Sales Leaders Struggling with team productivity, pipeline health or lead generation.
- B2B Tech & SaaS Companies Pre-Series to Series B businesses seeking scalable growth solutions.
Why We’re Different
- Real Practitioners We’ve walked the walk. Our team brings hands-on experience in building outbound sales engines.
- Tailored Solutions No cookie-cutter approaches here. Everything we design aligns with your business goals and ICP.
- Proven Results: We don’t just promise results—we deliver them. On average our clients see a 20%+ increase in meetings booked and pipeline generated.
- Sales Homie Vibes: We keep it real, relatable and results-driven. Working with us feels like collaborating with your most trusted sales ally.
What We Do
1. The 14-Week Revenue Accelerator Program
Get from zero to a repeatable outbound motion in just 14 weeks.
We’ll help you:
- Prepare: Build the foundation for your outbound strategy.
- Build: Implement processes, tools, and strategies tailored to your goals.
- Scale: Turn your outbound operation into a predictable revenue engine.
2. Outsourced Lead Generation
Leave the heavy lifting to us. We provide:
- Dedicated SDRs to fill your pipeline.
- Expert-crafted campaigns tailored to your ICP.
- Comprehensive reporting to track your success.
3. Custom Sales Playbooks
Equip your team with a playbook built for your unique value proposition, audience and process.
Our playbooks deliver:
- Messaging frameworks that convert.
- Tactical strategies for email, calls and LinkedIn.
- Detailed workflows for maximum efficiency.
4. Team Training & Workshops
From cold calling to social selling we coach your team to win.
Our workshops include:
- Cold Calling Mastery
- Cold Email Strategies That Convert
- Social Selling for Modern Buyers
- And more..
Our Mission: Empowering Your Growth
At The SD Lab our mission is simple: to give you the confidence and clarity to crush your sales goals. We’re here to shorten your sales setup time from months to weeks freeing you to focus on building your business.
Our Values: The Heart of The SD Lab
- Empowerment: Equipping you with strategies that drive results.
- Collaboration: Partnering with you every step of the way.
- Innovation: Staying ahead of the curve with current and refreshing techniques.
The Proof Is in the Results
We're proud to have helped over 40+ companies, including small businesses, mid-market orgs and enterprises achieve remarkable results. We consistently deliver up to 20%+ increase in meetings booked and pipeline generated. Our approach works and we're here to prove it to you.
Let’s Build Something Incredible Together
Ready to transform your sales process and scale with confidence? Let’s chat about how The SD Lab can help you reach your goals faster than you thought possible.
Contact Information:
- Email: [email protected]
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Your Success is Our Commitment
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